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Solutions · AI Apps, Software & Websites

Custom AI software. When the job needs more than an agent.

Sometimes the fix is not an agent. It is the software around it. We design and build custom applications, internal software and websites with AI working inside them, shaped to how your business actually runs, owned by you, managed by us.

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What it changes

Software shaped to the business.

What it does

Built around your workflow

Not configured from a template but designed from how your work actually moves, with your Superagent working inside it.

What it replaces

Five subscriptions and a spreadsheet

The off-the-shelf tools that almost fit, stitched together with exports and workarounds.

What you get back

One system, owned by you

Your data, your brand, your asset. Hosted, monitored and improved by us every month.

In practice

What we’ve been asked to build.

Client portals

The lettings portal

Landlords see live statements, tenants report issues, and the Superagent triages inside it. One login instead of five subscriptions.

Internal tools

The quoting engine

A trade firm prices from its own live price book. Survey in, quote out, follow-up scheduled, consistent whoever is on shift.

Websites

Sites that answer back

Marketing sites with the agent built in, every visitor question answered from your knowledge base, every enquiry captured and qualified.

Own the system. We’ll keep it running.

The role

Software shaped to the business, not the other way round.

Off-the-shelf software asks your business to bend to it. Custom-built software bends to the business. We design and build applications, internal tools and websites around the way your work actually moves, with AI working inside them from the first sketch rather than bolted on afterwards.

The purpose is to give your operation a home. Client portals, quoting engines, booking systems, internal dashboards, marketing sites with an agent built in. One place where the work happens, instead of five subscriptions loosely taped together.

Everything is yours. Your data, your brand, your asset. We host it, monitor it and improve it month by month under the same management retainer as everything else we run.

How it helps you

What custom-built gets you that off-the-shelf never will.

01 One system instead of five The subscriptions you tape together today collapse into one place built for the job, with one login and no swivel-chair admin.
02 Your process, encoded Quoting rules, approval steps and house style live in the software itself, so the work comes out consistent whoever is on shift.
03 An agent inside Superagents work within the software, answering, triaging, drafting and updating, rather than sitting beside it in another tab.
04 An asset you own Custom-built software is a business asset that carries weight at valuation. Subscriptions are rent, and rent buys nothing.
05 Built to change Because we manage it monthly, the software evolves as the business does. A new service line, a new rule, a new report. Weeks, not quarters.
Use cases

What we build under this roof.

Client portals

Everyone sees their own truth

Landlords check live statements, tenants report issues and the Superagent triages inside it, one login for all of it.

Quoting engines

Survey in, quote out

A trade firm prices from its own live price book, with follow-up scheduled automatically, consistent whoever wrote it.

Booking systems

Diaries that defend themselves

Deposits, reminders, reschedules and waiting lists handled by the system rather than the front desk.

Internal dashboards

The business on one screen

Jobs, pipeline, cash and workload in one live view, drawn from the systems you already run.

Websites with an agent

A site that answers back

Marketing sites where every visitor question is answered from your knowledge base and every enquiry is captured and qualified.

Member platforms

Content plus concierge

Courses, communities and paid memberships with an agent handling onboarding, questions and renewals.

Questions

Asked before every build.

How long does a build take?

A focused tool or website is typically live in three to six weeks. A larger platform is phased, with the first useful piece in your hands early rather than everything arriving at the end.

What does custom-built software cost?

It depends entirely on scope, which is why it is quoted in your proposal after the audit. The audit also tells you honestly whether off-the-shelf would serve you better. Sometimes it would, and we say so.

Who owns the result?

You do. Your data, your brand and your asset. Our frameworks and tooling remain ours and are licensed to you for the life of the engagement, as set out in your proposal.

What if we already have software?

We build around it or gradually replace it, whichever the audit shows is cheaper and safer. Nothing is ripped out on day one.

Sketch the system your business deserves.

The AI audit maps where this fits your business, and what it returns, before you spend a pound on the build.

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